Saturday, June 21, 2014

Can Draft and Coca-Cola Slogan Number 19

Can 19 is posted!

In 1942, Coca-Cola trimmed their awkwardly longest slogan ever and left us with a Dr. Pepper-one-of-a-kind-type-slogan of "The Only Thing Like Coca-Cola is Coca-Cola Itself."  Leaving the uniqueness behind, Coca-Cola decided to add a little more big hearted hospitality to their slogan in 1948.

1948: "Where There's Coke, There's Hospitality"

I like it.  I lived in the Philippines for two years and whenever you visited someone they would serve you a soda as refreshment, usually Coca-Cola.  It was sign of hospitality I found lacking when I returned to the States.  Perhaps if we brought this 1948 slogan back we'd see a little but more kindness to folks who stop by to visit.

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