Bottle Breakdown

Some news in the soda world. So the curvy Coca-Cola bottle is iconic. It's one of those American symbols. It's right up there with Chuck Taylor basketball shoes and the Chanel No. 5 bottle. I love that Coke bottle shape and think its a great move by Coke to fiercely protect it. Even in Australia.

Not similar enough

But a judge there didn't see it my light. After a four year battle, a judge in Australia said Pepsi's similar bottle in that country isn't enough of a trademark infringement. Coca-Cola now has to shell out Pepsi's legal costs for the lawsuit. Shame. It does go to show though that imitation is the best form of flattery. Coca-Cola has always been packaged better, and Pepsi knows it.