2013 Caffeine Free Coke Zero |
The target audience is apparently also people like me: young adult males (just look at the official site.) Diet Coke is too womanly, so the Coke Zero line is targeted towards men. Interestingly, it was already available in France and Japan, but not here. To correct this oversight of leaving North America out, a petition was made to bring it here. It only had 5 signatures, but I guess that was enough!