Mt. Dew and Doritos Cupcakes

The next time someone gets on your case for chugging soda, shrug and say, "Hey, It could be worse."  How worse?  How about Mt. Dew cupcakes topped with Doritos?

2013 Mountain Dew 

Such a recipe appeared online earlier today. It's a great match, really, since Doritos is owned by Pepsi which manufactures Mr. Dew.  Here, you can watch a video of how to make these bad boys of Sugarville.  You know what, I think I just might try to make these.

Dewing the Dew in School

Do you want to hear another story of anti-soda elitism?  Of course you do.  Well, in Florida an elementary school made headlines for serving students Mountain Dew before state exams.  A grandmother found out and went on the war path.

2011 Mountain Dew Pitch Black

Too bad the grandmother didn't sip a little Mountain Dew to help her own critical thought.  Turns out the practice had occurred for the past ten years, based on empirical research that kids test better when their energy isn't low.  So the school had always offered trail mix and a small Dixie sized cup of Mountain Dew before the tests.  No kid had to drink it; it was just an offer.  (And by the way, the school had been having some of the highest test scores county.)  But it's wasn't enough to appease to sugar-phobic grandmother.  Thanks to her, kids can have trail mix before tests, but they can only wash it down with water.  Thanks a bunch, Gram.

Sport Cars and Soda

I've mentioned before that I'm a huge fan of the Coca-Cola Freestyle machine.  It makes the most delicious drinks and looks amazing.  And guess what?  Here is a fun fact about it.

2013 Mountain Dew Code Red

The Coca-Cola Freestyle machine's curves were designed by none other than the same Italian company that plots out the curves for a Ferrari.  That's right. Getting you to that high tech soda fountain was so important that they literally made it look like a sport's car.  So find one near you and tank up on the sugar!

Sprite Fights Cancer!

Yeah, yeah, we know that soda is bad and makes people fat and is corrupting the world with bad business practices.  At least that's what wealthy, elite, Democrats tell us. Well imagine their faces when you tell them this little tidbit from your soda research: Sprite helps fight cancer!

2013 Mountain Dew White Out

Turns out researchers discovered that flat Sprite helps an anti-cancer drug be absorbed into the body more effectively.  Who knew?  So next time you chug a Sprite, know that you are not only supporting the NBA, but a tiny niche of cancer research.

Defunct Color Changing Mt. Dew Cans.

I started my soda can collection in February 2013.  This means I was too late to collect some unique cans, notably ones released in 2012 by Mountain Dew.

2014 Mountain Dew Baja Blast

In the summer of 2012, Mountain Dew released cans with special ink that changed color when exposed to different temperatures.  In other words, the cans changed from purple to green when they got cold.  I missed out.  It would have been particularly nice since as I keep my "cans in the basement", they would have probably been caught in an in between color shift in the cool, but not cold, basement air.  Oh well, maybe they will release them again someday.

Grim Soda News

The news is grim again folks.  Soda sales have gone and chugged off a cliff once again.  At this rate we will all be skinny Europeans by 2025.

1999 Jar Jar Binks Mountain Dew

Soda sales dropped 3 percent in 2013.  That's an even bigger stumble of sales than 2012 where it dropped 1.2 percent.  In fact, according to my source, soda sales haven't been this bad since 1995. What to do, what to do?  I'll tell you what.  I need to find out what new soda debuted in 1995.  I need to find that superhero soda that pulled the soda market back onto its sugary legs again.  Then we need to either throw advertising dollars at that super soda, or tweak it, and then throw advertising dollars at it to get the industry back on course.  Lemme do some research and I'll post about it soon.

World Cup 2014 Exit Plan

Coca-Cola has always been a big sport sponsor.  They just got off the Sochi Olympics where they released a shy set of 3 Coke cans.  The next big sporting event?  They 2014 World Cup in Brazil. That means soccer, folks.

2013 Caffeine Free Mountain Dew

Yup, soccer isn't too big in the United States, so don't expect to see any World Cup cans here. But Coke is armed with a marketing blitz for the World Cup down in Brazil with all its traditional feel good celebrating vibe...unless...unless what?  Unless there is rioting in the streets and other crazy stuff happening during the World Cup this June and July.  Apparently many Brazilians aren't to pleased about the extravagant spending on the World Cup.  (And just wait till they see the bill for Rio in 2016.)  So what's Coca-Cola doing?  Turns out they have a rapid exit plan for their advertising should things turn ugly.  No one wants to see happy people sipping Coke on billboards while buildings burn down and folks are looting cash and Pepsi from the local store.  Those Coke people, they think of everything!

Dr. Pepper Arena

Sometimes I am simply blown away at my ignorance of soda-pop things.  For example, who would have thought that a 27 million dollar soda shack could escape my eye?

2013 Mt. Dew Voltage

The soda shack I am referring to is the Dr. Pepper Arena located in Frisco, Texas.  It's home to the Texas Tornados and the Texas Legends, two hockey and basketball teams.  Dr. Pepper has held the naming rights since the place was built in 2003, but interestingly they first opted to name it after the bottle water they were pushing at the time: Deja Blue.  Well if that doesn't get you fire up for sports and thirst, what will?  Thankfully, they opted to switch it to the Dr. Pepper arena which jives much better with the rough and ready masses soft drinks these sports represent.

Lil Wayne and Mt. Dew

About a year ago I made note that Mountain Dew was under fire for racist advertisement that featured an all black police line up with a goat.  Turns out I also missed out on another Mt. Dew moment a year ago from today as well.

2013 Mountain Dew Throwback

Rapper Lil Wayne had been signed to plug Mt. Dew.  Turns out Lil Wayne used a reference to Emmett Till in one of his songs, which the Till family rightly found offensive.  Lil Wayne issued an apology to the family in writing, but it wasn't enough.  The family petitioned PepsiCo to drop Lil Wayne, which PepsiCo shortly did. I suppose that's one less celebrity on the Mt. Dew summit.

Pepsi Sign Trumps Building

Do you want to know about a famous Pepsi sign?  Sure you do.  It's located on the East River in New York City.  Pepsi built it in 1936.  How important is this sign?

2013 Mt. Dew Canobie Lake Park Can

Well, the sign is so important that an apartment building going up behind it has been designed for the sign.  That's right, the bottom floors of the building a recessed 12 feet to make the vintage sign respectfully gets its due.  In fairness, the sign was actually placed there intentionally in 1999 as nostalgic decoration.  It had actually sat atop the company's bottling plant on Long Island until the plant was demolished.  Still, keep in mind America that while The Great Obesity War rages with soda as a prime target, we are still willing to modify skyscrapers to accommodate the so-called culprit.  More power to 'em!

Mt. Dew The Dark Knight Rises

After that last post about Mt. Dew and Xbox I had to dig a little deeper in my collection for this blast from the past...a 2012 Mt. Dew The Dark Knight Rises soda can.  Mt. Dew is always neat and tidy with their promotions.  It is always a little black advertisement on the top of the can.  I like that.  Simple and predictable.  If only more things in life were like that too.

Mt. Dew The Dark Knight Rises 2012

Mt. Dew Xbox One

Mountain Dew has always been associated with video games so the Xbox One/Mt. Dew partnership shouldn't come as a surprise.  I've never been a big video gamer myself though.  That's why I posed this one by some real games.  Does that sound patronizing or condescending?  Yeah, it does.  But the picture is pretty clever, you must admit.

Mt. Dew Xbox One Promotion 2013