World Cup 2014 Exit Plan

Coca-Cola has always been a big sport sponsor.  They just got off the Sochi Olympics where they released a shy set of 3 Coke cans.  The next big sporting event?  They 2014 World Cup in Brazil. That means soccer, folks.

2013 Caffeine Free Mountain Dew

Yup, soccer isn't too big in the United States, so don't expect to see any World Cup cans here. But Coke is armed with a marketing blitz for the World Cup down in Brazil with all its traditional feel good celebrating vibe...unless...unless what?  Unless there is rioting in the streets and other crazy stuff happening during the World Cup this June and July.  Apparently many Brazilians aren't to pleased about the extravagant spending on the World Cup.  (And just wait till they see the bill for Rio in 2016.)  So what's Coca-Cola doing?  Turns out they have a rapid exit plan for their advertising should things turn ugly.  No one wants to see happy people sipping Coke on billboards while buildings burn down and folks are looting cash and Pepsi from the local store.  Those Coke people, they think of everything!