A Correction for Sprite

Last week, while discussing Pepsi storming the Wild Wing barricades, I made an off-hand comment about Sprite.  I mentioned their tag-line "Obey Your Thirst" had been around since 1994.  Well I was a bit off-the-spot, a mistake I would never make with 7-Up.

Still More Cans for Trade February 2014

Little did I know, Sprite actually retired the "Obey Your Thirst" moniker back in 2010. As a lad who tries to keep his ear close to the soothing heartbeat of the soda world, I find this embarrassing. Sprite's current tagline is "For the Thirsty."  See what they did there?  With this new look, Coca-Cola is looking to give Sprite a little nudge.  See, Sprite reigns over 66 percent of the lemon-lime soda world, which makes it a type of kingpin, but they want more from their kingpin.  Sadly, less people are buying soda these days, which means if they can't get new people to buy soda, they can get current soda drinkers to switch to a new brand, hence the new tag-line.  So, 7-Up and Sierra Mist drinkers, be warned that if you are truly thirsty, those drinks are not for you.      

Sun Drop Girl

While posting about the Diet Sun Drop soda can in my collection, I came across the website for the soda.  I saw it and I was confused.  First, why do all caffeinated citrus drinks have to be marketed as aggressive or crazy?  The website for Sun Drop has a zany, awfully dressed girl wiggling in a painful looking manner to advertise Sun Drop soda.  At first I didn't get it, but now I do.

The Sun Drop girl 2013 

Soda is really one of those nothing products. It's zero nutrition, zero purpose, and zero importance.  It is the epicenter of everything expendable.  But this blank nothingness is soda's advertising charm.  Since it is a product of nothing, it can be defined as anything.  Hence you have Beyonce with Pepsi lips (and a bizarre statement by her stating how Pepsi helps her reach fulfillment as a creative artist), cuddly Coca-Cola polar bears, and the Sun-Drop girl.  Now, you can be suckered into Beyonce and polar bears, but it's obvious the Sun Drop girl is a farce.  And that's genius of it.  It's calling  it like it is.  For this truthfulness, I like Sun Drop now.  Beyonce, you are the Sun Drop girl.  As are the Coca-Cola polar bears.  The Sun Drop girl is just the only one wise enough to see it.  See her here.