Sun Drop Girl

While posting about the Diet Sun Drop soda can in my collection, I came across the website for the soda.  I saw it and I was confused.  First, why do all caffeinated citrus drinks have to be marketed as aggressive or crazy?  The website for Sun Drop has a zany, awfully dressed girl wiggling in a painful looking manner to advertise Sun Drop soda.  At first I didn't get it, but now I do.

The Sun Drop girl 2013 

Soda is really one of those nothing products. It's zero nutrition, zero purpose, and zero importance.  It is the epicenter of everything expendable.  But this blank nothingness is soda's advertising charm.  Since it is a product of nothing, it can be defined as anything.  Hence you have Beyonce with Pepsi lips (and a bizarre statement by her stating how Pepsi helps her reach fulfillment as a creative artist), cuddly Coca-Cola polar bears, and the Sun-Drop girl.  Now, you can be suckered into Beyonce and polar bears, but it's obvious the Sun Drop girl is a farce.  And that's genius of it.  It's calling  it like it is.  For this truthfulness, I like Sun Drop now.  Beyonce, you are the Sun Drop girl.  As are the Coca-Cola polar bears.  The Sun Drop girl is just the only one wise enough to see it.  See her here.