Coca-Cola Bottle

I collect soda cans, but in truth, I actually prefer drinking soda from a glass soda bottle.  You can buy Coca-Cola in glass bottles in the US.  It is significantly more expensive because stores (correctly) are not anticipating that you will return the glass bottle.  However, the soda is also sweetened with sugar instead of high fructose corn syrup, which does give an added incentive to purchase it, just for a change.  It's called Mexican Coke and believers buy it and drink it religiously.

Anyway, the Coca-Cola bottle actually has a little bit of history behind it.  It was designed and trademarked by Coca-Cola in 1915 to distinguish Coca-Cola form the many imitators.  It was released in 1916 and marketed as a perk to let folks know what exactly was the real thing even when rummaging around blindly in a bin of ice.

It's actually still a rather powerful idea.  Coca-Cola just brought back their two liter bottles into the familiar coke bottle shape and were rewarded with increased sales because of the positive association consumers have with the shape.  It matters what you put your product in.

You must admit it looks much better this way.
It has more style and less of a "Bottled Vat-of-Liquid-Sugar" feel.