Monday, March 18, 2013

Kick Radio Spot

I looked up a little more on Kick, the defunct soda from 1995 - 2002.  I discovered an (unused?) radio spot for the brand.  From the style of it, you can tell they were going for the youthful demographic that sees soda as perhaps a type of bottled rage or other such silly notions.  I already think Mountain Dew does an effective enough job of marketing of their product through a similar vein of teenage hoopla.  I think Kick was trying to go too far and ended up becoming a parody of itself alienating the consumers it hoped to woo.  Enjoy!


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