A blog about soda can collecting, soda, and it's peripheries... 260 Cans and Counting...
Monday, March 18, 2013
Kick Radio Spot
I looked up a little more on Kick, the defunct soda from 1995 - 2002. I discovered an (unused?) radio spot for the brand. From the style of it, you can tell they were going for the youthful demographic that sees soda as perhaps a type of bottled rage or other such silly notions. I already think Mountain Dew does an effective enough job of marketing of their product through a similar vein of teenage hoopla. I think Kick was trying to go too far and ended up becoming a parody of itself alienating the consumers it hoped to woo. Enjoy!
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