Reward Your Curiosity

I thought I'd present the very first commercial for Vanilla Coke from the year of its release in 2002.  It has the actor Chazz Palminteri portraying some type of mafia boss rewarding a teenager for poking his head into a hole.  The tag line for the commercial was "Reward Your Curiosity."  If you'd also like to know, Palminteri is an Academy Award winning actor.  (He won for the 1994 Woody Allen film Bullets over Broadway.)  If you are going to sell a great product like Vanilla Coke, you might as well get an award winning actor to do so.  Great actor, great Coke.  Simple. Why can't Pepsi get it?