Wednesday, April 23, 2014

Coke's Super Bowl Ad

It's never out of season to discuss a Coca-Cola Super Bowl ad.  After all, Coca-Cola helped define the art form of the Super Bowl ad with the infamous "Mean Joe Green" commercial.  So while the world is thawing up in late April, I thought I discuss the "It's Beautiful" Coke ad from Broncos vs Seahawks 2014. In case you missed it, the ad is a montage of the song American the Beautiful in various languages in a cast of many races.  The message is clear; Coca-Cola makes America and America is great because our differences rock.  It does give you a warm feeling watching it.  It hearkens back to the Hilltop Coca-Cola commercial, all those teenagers singing on an Italian hill holding Coke bottles.  Only this time it wasn't targeted at the world but just at America.  Right at Uncle Sam's striped hat.  Works just as well. You can check out the ad here.

2013 Fiji Coke Can
There was some backlash against the ad, as there usually is with any good Super Bowl ad.  Some folks were offended that America was portraying all these immigrants (that could be illegal for heavens sake!) singing in their native tongue one of our sacred songs (threatening the eradication of English, omygosh!).  The fact all these different kinds of people were drinking OUR DRINK probably made them even madder.  It would be comical if it wasn't more sad.  The only thing sadder than liberals trying to poison Coke is conservatives being offended by it.

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