Share-A-Coke!

So this is the real deal.  Coca-Cola pulled this stunt overseas a while back.  They decided it was hip enough to try in Coca-Cola's home land: The Name-On-A-Bottle Stunt.

Coca-Cola World Cup Can
Can 2 of 3

It works like this.  Coca-Cola markets itself as a feel good soft drink, the kind of soft drink you would share with your friends.  So when you see your friend's name on the Coke bottle in your local five and dime, your encouraged to buy it and share a Coke!  I actually think its a pretty swell campaigan.  Do you want to know if your name made the Coca-Cola cut?  You can check here.