Apples and Coke

So this is some big news in the soda world...Apple just passed Coca-Cola as the world's most recognized brand.  I don't know exactly how they compute that stuff, but I am more interested in what that says about the world, and I guess it means that people are more interested in technology than good old fashioned sugar drinks.

But I think it will fade.  While technology may be ubiquitous, the companies that bring it tend to cycle around.  I predict Coca-Cola will rise again, even if it is far enough in the future where I will never bother to check to see if I'm right.