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Crucial Soda Fact Number Two
The most iconic soda commercial is the so-called "Hilltop" released in 1971 for Coca-Cola. It's a collection of teenagers from around the world singing "I'd Like to Buy the World a Coke" on top of a hill in Italy. It's significant for two reasons. First, it was the precursor to the folksy "I'd Like to Teach the World to Sing." Yes, that day camp campfire song was originally all about Coca-Cola.
Secondly, it marked the beginning of Coca-Cola marketing itself as the go-to brand for harmony, nostalgia, world peace, diversity high-fives, and all those other warm fuzzy things. The message was simple; everyone in the world enjoys a Coke, so there is always something we have in common. All these years later Coca-Cola is still getting mileage from that pristine ideal.
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