Wednesday, October 22, 2014

The Boon of Mexican Coke

Sodaphobes are making steady gains in the decreasing the popularity of American's favorite beverage. Through ads, public policy, and shaming, soda sales are down. Which makes me think of Mexican Coke. What is Mexican Coke?

Yummy Mexican Coke
Mexican Coke is Coca-Cola make with real sugar. Since the New Coke disaster in 1985, Coca-Cola in the United States has been sweetened with high fructose corn syrup. For purists, the Coke imported from Mexico made with real sugar simply tastes better.

Sodaphobe
So, let's imagine a world in which the Sodaphobes have essentially won. It's a world where out of shame or health, folks don't buy as much soda anymore. Now, the high fructose corn syrup is used in Coca-Cola because it's cheaper. But in a world where people don't buy soda as much, it becomes essentially a luxury product indulged in occasionally, you know, like those high end chocolate bars. Which means Coke just might go back to regular sugar in all their Coke to give their product a touch of class and nostalgia. The extra cost won't matter at that point. People won't be buying Coke to guzzle it, but simply to enjoy it.

Will Enjoying Coke Old-School Be the Way of the Future? 
In short, Mexican Coke just might be what is needed to keep those cans coming into the basement in fifty tears.
 

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