Pepsi and Coke Skirmish on Halloween

Pepsi and Coke slugged it out with a Halloween ad recently. Pepsi released an ad of a can of Pepsi dressed with a Coca-Cola cape as a costume. The caption read, "We wish you a scary Halloween!" Implying, I suppose, that Coca-Cola is scary, especially when it is a Pepsi that you want.

Hallow-Soda Wars

Not one to be bullied, Coca-Cola responded with the same ad. They only changed the caption to read, "Everyone wants to be a hero." Obviously, this implies that Pepsi only wishes it could be as awesome as Coke. Epic.