More Sugar for the Buds by Secret Chemicals

Soda is waging a difficult battle right now.  The rich disdain it, Michelle Obama wants to kick folks out of the country that drink it, and sales are down.  One solution has been to micro-machine size the cans.  But Pepsi is taking it one step further.

The Cans in the Basement, January 2014

Apparently Pepsi is going all sci-fi and experimenting with a chemical (craftily called S617) that tricks your brain into thinking you are tasting more sugar than you are.  It's not soccer-mom-diet-soda-sweetener, but it's an actual chemical that heightens the taste of real sugar, which means less is more.  Boo-ya!  It sounds like a good idea to me.  I don't like those tiny Polly Pocket cans anyway. I want the standard sizes to stick around.  They are the largest part of my collection.  This ongoing science project by Pepsi might help ensure that.