Petty Pepsi Revenge?

Soda, as much as Coca-Cola and Pepsi strive to teach us otherwise, is for the poor unwashed masses.  At least, that's what the rich and elite think anyway.  (Mayor Michael Bloomberg must protect us from it, after all!) Which is why it is interesting there was rumor about Pepsi being used as petty revenge by the wealthy.

2008 Diet Pepsi Vanilla

The River House co-op in Manhattan is for the finest upper crust of New York society.  Surely, nary a sugary soft drink in their exclusive enclave.  The rumor was Joan Crawford's application was rejected to live there.  As revenge, she supposedly orchestrated the placement of a large, neon Pepsi billboard to be placed across the river to spoil the view of the rich and famous.  The New York times corrected this as being untrue, but it still makes a great urban legend.