A Correction for Sprite

Last week, while discussing Pepsi storming the Wild Wing barricades, I made an off-hand comment about Sprite.  I mentioned their tag-line "Obey Your Thirst" had been around since 1994.  Well I was a bit off-the-spot, a mistake I would never make with 7-Up.

Still More Cans for Trade February 2014

Little did I know, Sprite actually retired the "Obey Your Thirst" moniker back in 2010. As a lad who tries to keep his ear close to the soothing heartbeat of the soda world, I find this embarrassing. Sprite's current tagline is "For the Thirsty."  See what they did there?  With this new look, Coca-Cola is looking to give Sprite a little nudge.  See, Sprite reigns over 66 percent of the lemon-lime soda world, which makes it a type of kingpin, but they want more from their kingpin.  Sadly, less people are buying soda these days, which means if they can't get new people to buy soda, they can get current soda drinkers to switch to a new brand, hence the new tag-line.  So, 7-Up and Sierra Mist drinkers, be warned that if you are truly thirsty, those drinks are not for you.      

Pepsi Wins Wild Wing's Turf

The two big soda ogres, Coca-Cola and Pepsi, are always slugging it out and trying steal the other fellow's alliances.  Well, Pepsi just won big two months ago by winning over Buffalo Wild Wings.

More Cans for Trade February 2014

Pepsi will now be the official drink of Buffalo Wild Wings, a wise, tactical move because it brings in Mountain Dew, that neon green drink with all its electronic and youthful imagery.  It also brings in Doritos, which happens to be Pepsi owned, to prominence on the Wild Wings menu.  (Think about it...you can have Dorito Nachos now!)  I must admit, Pepsi does seem to fit better since Wild Wings markets itself as THE PLACE to watch football, which is a sport dominated by Pepsi.  (And Beyonce's Pepsi painted lips.)  It does, however, leave basketball out in the cold, as the NBA is marketed by Sprite, which is Coca-Cola owned, and will now be banned from the shelves. Surely people watch basketball at Wild Wings too.  Must their thirst (which they must obey, as the commercial has instructed since 1994) be forgotten?

Here's the thing.  While studly American males fight over balls in various shapes on fields and courts, paunchy, million dollar corporate executives are fighting over turf for their sodas. Folks don't often think about that contest.  Well I do, and so does this little can collecting blog.